DEVELOPING ORIGINAL CREATIVE CONCEPTS & INCREASING BLOG READERSHIP

The first of two projects for IBM was to help the Field Notes customer blog improve traffic from social media. I provided ideas and creative direction as we created more than 100 six-second GIFs to accompany new blog posts. There's a case study and showcase video on my former agency's site.

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For the second, I led the concepting team and provided copy and creative direction as we developed a 'Coach' persona to tell the positive side of GDPR. Content created included a microsite, video, 360-degree interactive experience, social ads and blogs. This one was a lot of fun, as you can see.

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