WRITER, CREATIVE, CONTENT STRATEGIST...
... and six-degrees-of-separation link between industrial stapling
and the Higgs boson particle.
The first thing I ever wrote professionally was a press release about an industrial stapler. The next thing I did was spend 15 years putting as much distance as possible between me and that stapler, by working with huge brands such as Intel, IBM, Oracle, HPE, Autodesk, Capgemini, Ricoh and TIBCO.
Along the way, design thinking showed me the power of empathy-driven creativity and convinced me that successful B2B content prioritises people over products – and I also wrote a blog about the Large Hadron Collider's supercomputers, which is where the Higgs boson particle comes in.
Check out the rest of my non-stapler related work below – my favourite is IBM's GDPR campaign.
BRANDS I'VE WORKED WITH
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MORE ABOUT ME
VERSATILE
COPYWRITER
I have bags of experience copywriting for print and digital in a wide range of formats: blogs, case studies, microsites/websites, eBooks/guides, videos, social posts, email, infographics, editorial and features, customer interviews.
BROAD
EXPERIENCE
Much of my experience is in B2B tech, covering AI, cloud tech and business models, IT and digital transformation, big data and analytics, the IoT and more. But I've also written about education, financial services, sports and consumer electronics.
CONTENT STRATEGIST
& DESIGN THINKER
I've helped many global brands turn their stories into multi-level content campaigns for the whole buyer's journey. Taking cues from design thinking, which I learned at Stanford University's d.school, I believe that ideas rooted in empathy shine brightest.